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Big Dance Centre
Role: Art Direction + Concepts + Graphic Designer
As the Design Lead for 3 years for Big Dance Centre - one of the biggest dance schools in India - I created various campaigns for the company. Every campaign had to represent the dynamic and constantly-evolving Dance culture in India.
Campaign 1:
When the brand wanted to bring in elements of various dance forms, I decided to go black and white, with only traces of the brand colour, orange. All publicity collaterals, for social, prints were designed by me.
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Campaign 2:
Created in 2017, bringing in powerful women dancers from around the globe for a Professional Dance Study program to Delhi, India. I loved using bold letters and subtle colours for this one.
All publicity collaterals, for social, prints were designed by me.
Campaign 3:
Created in 2018, the idea was to represent Hip-Hop in a quirky, pop-arty way. All publicity collaterals, for social, prints were designed by me.
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