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Big Dance Centre

Role: Art Direction + Concepts + Graphic Designer

As the Design Lead for 3 years for Big Dance Centre - one of the biggest dance schools in India - I created various campaigns for the company. Every campaign had to represent the dynamic and constantly-evolving Dance culture in India.

Campaign 1:

When the brand wanted to bring in elements of various dance forms, I decided to go black and white, with only traces of the brand colour, orange. All publicity collaterals, for social, prints were designed by me.

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Campaign 2:

Created in 2017, bringing in powerful women dancers from around the globe for a Professional Dance Study program to Delhi, India. I loved using bold letters and subtle colours for this one.

All publicity collaterals, for social, prints were designed by me.

Campaign 3: 

Created in 2018, the idea was to represent Hip-Hop in a quirky, pop-arty way. All publicity collaterals, for social, prints were designed by me.

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