The Shift Collective

Role: Concept + Art Direction + Creative Producer + Graphic Designer

The Shift Collective is a Project that combines the love for dancing and travel.
A series of web episodes that shot in unique locations in India, that inspired us to create movement. I was fortunate enough to co- conceptualize and creatively produce this series and handled the art direction for all the videos.

Campaign for Episode 2:

The second episode explores the creative output of our collaboration with Frogalised Productions who are known for their work with dancers and other artists. This time we collaborated with MJ5 and Ashna and they come together to experience their dance like never before.

The Art Direction for the video and all the design collaterals were created bt me keeping in mind the place, the dance style and the dancers in mind. You can watch the full video here.

Campaign for Episode 1:

The First Episode of The Shift Collective has been shot in Jaisalmer. It brings together various passionate artists of their respective fields and takes them on a journey of discovering their art further.

The Art Direction for the video and all the design collaterals were created keeping in mind the place, the dance style, and the dancers in mind. You can watch the full video here.