The Shift Collective

Role: Concept + Art Direction + Creative Producer + Graphic Designer

The Shift Collective is a self-initiated collaborated project that combines my love for dancing and travel. It's a one-of-its-kind series of original dance videos shot in unique locations in India.

I co- conceptualized and creatively produced this series and handle the videos' art direction - all under my creative agency, Beyond Routine.

Campaign for Episode 2:

The second episode explores the creative output of my company, Beyond Routine's collaboration with Frogalised Productions and MJ5 - who came together to experience their creativity like never before.

The Art Direction for the video and all the design collaterals were created, keeping in mind the place, the dance style, and the dancers in mind.
You can watch the full video here.

Campaign for Episode 1:

The First Episode of The Shift Collective shot in Jaisalmer, India.
Another collaborative episode where we collaborated with filmmakers, photographers & dancers to create original video content.

The Art Direction for the video and all the design collaterals were created, keeping in mind the place, the dance style, and the dancers in mind. You can watch the full video here.